We do not realise, but alot of our interactions day-day involve selling. I will be doing the copywriting challenge until Christmas (Starting today on the 23rd). I will document how this goes and what i found really useful.
| “Scientific Advertising” by Claude Hopkins here |
| Short Kindle is available above. The book is short and straight to the point. Finished this Day 1 & 2. My biggest takeaway – imagine that the advertistement was a salesman, is he doing his job and could he door knock and sell the item? |
| “The Robert Collier Letter Book” by Robert collier |
| Days 3 to 7. This book contains many mail-in letters by Robert Collier. I would like these to unsolicited emails. With only the title of the email being read. |
| “Tested Advertising Methods” by John Caples |
| Days 7 to 14. This provides additional details on HOW to right copy. It explains the use of basic language, focus on the reader and provide relevant pictures as a basis to prepare copy that sells. |
| “How To Write A Good Advertisement” by Vic Schwab |
| “The Gary Halbert Letter” (all back issues) |
| “The Boron Letters” by Gary Halbert |
| “The Lazy Man’s Way to Riches” by Joe Karbo |
| “Break-Through Advertising” by Eugene M. Schwartz |
| “7-Steps To Freedom” by Ben Suarez |
Expose yourself and get a grasp of copywriting by reading books.
Update 16 December. Completed Tested advertising methods by John Caples
5 Percent a day 