Tag: Copywriting

Gary Halbert’s 30 Day Copywriting challenge

We do not realise, but alot of our interactions day-day involve selling. I will be doing the copywriting challenge until Christmas (Starting today on the 23rd). I will document how this goes and what i found really useful.

“Scientific Advertising” by Claude Hopkins here
Short Kindle is available above. The book is short and straight to the point. Finished this Day 1 & 2.

My biggest takeaway – imagine that the advertistement was a salesman, is he doing his job and could he door knock and sell the item?
“The Robert Collier Letter Book” by Robert collier
Days 3 to 7. This book contains many mail-in letters by Robert Collier. I would like these to unsolicited emails. With only the title of the email being read.
“Tested Advertising Methods” by John Caples
Days 7 to 14. This provides additional details on HOW to right copy. It explains the use of basic language, focus on the reader and provide relevant pictures as a basis to prepare copy that sells.
“How To Write A Good Advertisement” by Vic Schwab
“The Gary Halbert Letter” (all back issues)
“The Boron Letters” by Gary Halbert
“The Lazy Man’s Way to Riches” by Joe Karbo
“Break-Through Advertising” by Eugene M. Schwartz
“7-Steps To Freedom” by Ben Suarez

Expose yourself and get a grasp of copywriting by reading books.

Update 16 December. Completed Tested advertising methods by John Caples

What do employers look for ? A Hiring Manager’s perspective

5% or 1/20  of your Seek applications succeed. Therefore to have a chance of succeeding, there needs to be a component of volume. Remember the old adage is also true – you miss 100% of the shots that you do not take.

  • Sell to your customer (the hirer)
  • Ensure that your application fits the job seeking ad and includes the key words. Filtering software are used to wittle down the candidates that match. FIRST FILTER
  • Grammar and spelling is on point. Every role requires good English and a keen attention to detail. If you have mistakes on your resume, this is already a failure. NON-NEGOTIABLE
  • The Pareto principle is split 80/20. So we could say that 20% of the submissions will be viewed whilst 80% will be ignored. These will include those that do not have enough experience, are obviously foreign persons, and/or resume is not very good. Out of 250 submissions we have 50 that are passable, of those 50, they are your competition. 

What would you look for in a Project Manager?

  • has the relevant experience – someone I can leave and finish the job independently (high)
  • knows the money side
  • knows how to manager work load
  • Good communicator

This post was first written in 2019 and is revised with more info in 2020.